Brand book
How Café TonTon looks and sounds: their logo, their green on cream, their words.
Set from their agency book and tontonagency.com.
Logo
Their own logo file, every time TONTON appears. Green on cream, or white on black steel as on the A-frame outside. Never typed in a font, never cream on green.
Colour
Cream
#F0EFE2
The ground of every page.
Green
#006E4B
Headlines, the logo, the highlight, the action.
Black
#111111
Text and the reversed form.
Panel
#E4E2D2
Panels and pills.
Type
Coffee, culture & good vibes only
Ultra. Every headline, in capitals, in their green.
Matcha for your peace, espresso for your fire.
Helvetica Neue, weight 400. Body and small labels. One phrase per section on a green bar, as in their agency book.
The run club
Label. Helvetica in capitals, 13px, tracked wide. It sits above every section heading.
MenuTontonsRun clubHost an event
Navigation. The same capitals, tracked a little tighter, spread from margin to margin. The last word is the action, in green.
Pattern and photographs
Their TONTON pattern: the logo repeated in green.
Voice
Their words first. The tagline is theirs: Coffee, culture & good vibes only.
Short and warm. One idea per sentence.
Only what is true, in their own photographs and films. No prices, no reviews, no invented events.
Two actions: get directions, or host your event.
Section voice
The run club
Cato x lululemon
Run together. Sweat together. Power up together.
The Cato SportCrew brought the community together for a day of movement, recovery, and connection.
Section voice from their agency book: a label, an Ultra headline, a Helvetica lead with one green bar, one square photograph and one in black and white over its edge.
Café TonTon, Tieckstraße 1, 10115 Berlin-Mitte.
@lecafetonton